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Our "Creative Mission" is to foster a rich, interdisciplinary dialogue that will convey and forge new tools and applications for creative, critical and philosophical thinking; engaging the world in the process. Through workshops, tutorials and social media platforms we also strive to entertain, educate and empower people - from individuals, to businesses, governments or not-for-profit groups; we aim to guide them in building a base of constructive ideas, skills and a Brain Fit paradigm - thereby setting the stage for a sustainable, healthy, and creative approach and lifestyle . These synthesized strategic "Critical Success Factors" - can then give rise to applied long-term life or business - Operating Living Advantages and Benefits.

And, at the same time, we encourage Charlie Monger's key attitude and belief - for and with all of whom we reach - " develop into a lifelong self-learner through voracious reading; cultivate curiosity and strive to become a little wiser (and more grateful)* everyday."


* CCC Added - Editor

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Tuesday 2 February 2016

The Cognitive Neuroscience of Insight - Guest Submission - #Neuroscience


The Cognitive Neuroscience of Insight

Abstract

By John Kounios and Mark Beeman

Insight occurs when a person suddenly reinterprets a stimulus, situation, or event to produce a nonobvious, nondominant interpretation. This can take the form of a solution to a problem (an “aha moment”), comprehension of a joke or metaphor, or recognition of an ambiguous percept. Insight research began a century ago, but neuroimaging and electrophysiological techniques have been applied to its study only during the past decade. 


Recent work has revealed insight-related coarse semantic coding in the right hemisphere and internally focused attention preceding and during problem solving. Individual differences in the tendency to solve problems insightfully rather than in a deliberate, analytic fashion are associated with different patterns of resting-state brain activity. Recent studies have begun to apply direct brain stimulation to facilitate insight. 


In sum, the cognitive neuroscience of insight is an exciting new area of research with connections to fundamental neurocognitive processes.



Further Inquiries
 Contact Authors
John Kounios 1 and Mark Beeman 2
Department of Psychology, Drexel University, Philadelphia, Pennsylvania 19102; email: 



John Kounios


Department of Psychology, Northwestern University, Evanston, Illinois 60208; email: 



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